Want to listen to the audiobook Bezonomics: Cómo Amazon está cambiando nuestras vidas y lo que han aprendido de ella las mejores compañías del mundo / Bezonomics: How Amazon Is Changing written by Brian Dumaine?
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UNA MIRADA PROFUNDA, REVELADORA E IMPARCIAL AL MODELO DE NEGOCIO DE AMAZON QUE NO SÓLO HA DOMINADO EL MUNDO, SINO QUE LO ESTÁ CAMBIANDO.Como Henry Ford con Ford, Sam Walton con Walmart, o Steve Jobs con Apple, Jeff Bezos y su Amazon son la historia de negocios de la década. El hombre más rico del planeta y el futuro primer trillonario del mundo ha construido una de las máquinas creadoras de riqueza más eficientes en la historia que representa el 2% del ingreso de Estados Unidos, gastado en cerca de 500 millones de productos enviados desde sus almacenes a 17 países. Amazon no sólo ha transformado completamente la industria de las ventas al menudeo y las servicios de almacenamiento en la nube, ahora sus tentáculos estan ahorcando a las medios ya la publicidad, perturbando la tecnología, la economfa, la creación de empleos y la sociedad coma la conocemos. Su impacto es tal que los líderes de todos las sectores alrededor del mundo necesitan entender cómo opera este engrane. Basado en reportes sin precedentes de 150 fuentes de dentro y fuera de Amazon, Bezonomics revela las principios que Jeff Bezos utiliza para dominar las mercados -obsesión par el consumidor, innovación extrema, enfoque a largo plaza, inteligencia artificial- y muestra cómo las han tratado de replicar otras compañías en el mundo . Dumaine comparte las estrategias para probar tu negocio en Amazon y para competir con el gigante del retail, y, más importante, responde a una pregunta fundamental: ¿cómo Amazon y sus imitadores afectan el mundo en el que vivimos y que podemos aprender de ellos? Una mina de oro para muchos, una amenaza para otros, el modelo Bezonomics se ha convertido en una fuerza modeladora de la vida que toda persona debe conocer para entender el presente y mirar hacia el futuro.ENGLISH DESCRIPTIONAn in-depth, revelatory, and unbiased look at Amazon’s world-dominating business model, the current competitors either imitating or trying to outfox Amazon, and the ways Bezonomics is shaping the life of every American consumer—from an award-winning Fortune magazine writer.Like Henry Ford, Sam Walton, or Steve Jobs in the early years of Ford, Walmart, and Apple, Jeff Bezos is the business story of the decade. Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history with 2% of US household income being spent on nearly 500 million products shipped from warehouses in seventeen countries. Amazon’s business model has not only turned the retail industry and cloud computing inside out, but now its tentacles are squeezing media and advertising, and disrupting the state of technology, the economy, job creation, and society at large. Amazon’s impact is so pervasive that business leaders in nearly every sector around the world need to understand how this force of nature operates.Based on unprecedented behind-the-scenes reporting from 150 sources inside and outside of Amazon, Bezonomics unveils the underlying principles Jeff Bezos uses to achieve his dominance—customer obsession, extreme innovation, and long-term management, all supported by artificial intelligence—and shows how these are being borrowed and replicated by companies across the United States, in China, and elsewhere. Brian Dumaine shares tips for Amazon-proofing your business. Most important, Bezonomics answers the fundamental question: How are Amazon and its imitators affecting the way we live, and what can we learn from them?A goldmine for some, and a threat for others, “Bezonomics” has become a life-shaping force both now and in the future that every American must know more about.
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