A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." —David Ogilvy David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
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The extensive statistics feature on ListenBook helps me track my audiobook consumption habits – so cool! ListenBook's audio filters allow me to customize the audio playback to suit my preferences perfectly. The app’s design is sleek and modern. ListenBook is my favorite audiobook player. What a delightful listening experience! The narrator's timing was impeccable, knowing exactly when to pause for effect or let the words flow. Their character voices were distinct yet natural - no over-the-top accents or distracting vocal tics. The audio quality was consistently excellent.
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The ability to download audio from various sources without syncing is fantastic. ListenBook makes it so easy. ListenBook’s audio quality is excellent. The app enhances my listening experience. The app is so easy to set up. I was listening to my books in no time. The app is so easy to set up. I was listening to my books in no time.
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